Food: The Key Concepts

This book offers an exciting, coherent and interdisciplinary introduction to the study of food studies for the beginning reader. Food choices, the author argues, are the result of a complex negotiation among three competing considerations: the consumers' identity; matters of convenience, including price; and an awareness of the consequences of what is consumed. The book concludes with an examination of two very different future scenarios for feeding the world's population; the technological fix, which looks to science to provide the solution to our future food needs, and the anthropological fix, which hopes to change our expectations and behaviors. As a whole this book provides an essential overview to this increasingly critical field of enquiry.

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Speaking in Styles: Fundamentals of CSS for Web Designers

Speaking in Styles targets Web designers, aiming to help them learn the “language” that will be used to take their vision from the static comp to the live Internet. Many designers think that CSS is code, and that it’s too hard to learn. Jason takes an approach to CSS that breaks it down around common design tasks and helps the reader learn that they already think in styles–they just need to learn to speak the language.

Jason helps Web designers find their voice, walks them through the grammar of CSS, shows them how to write their design specs in CSS, and how to prepare it for screen, printer or handheld devices. Along the way designers will learn to optimize their code, make it accessible, optimize for search engines, mix it up with Flash, and more.

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Bold Science: Seven Scientists Who Are Changing Our World

Science is at a crossroads. Cold War-era easy money for grand-scale projects has become a thing of the past. And yet, in this new environment, science seems to be reinvigorating itself, moving away from an overly specialized, bureaucratic mindset to a more streamlined, multidisciplinary approach.

In a number of fields, innovative teams led by gifted researchers are combining imaginative methods with inexpensive tools to chip away at the previously impenetrable secrets of the body, the mind, the planet, and the universe. In the process, they are demonstrating the same kind of inspired drive toward discovery that led Galileo to invent the telescope.

Bold Science examines this "scientific new wave" by profiling the work of some remarkable researchers: gene hunter Craig Venter, neuroscientist Susan Greenfield, astronomer Geoffrey Marcy, immunologist Polly Matzinger, cosmologist Saul Perlmutter, ecologist Gretchen Daily, and evolutionist Carl Woese. Headstrong, iconoclastic, visionary, these scientists have risen to the pinnacles of their fields at a pivotal moment-and are producing amazing breakthroughs with bold, sometimes controversial methods.

In exploring their scientific lives and times, Bold Science shows readers why we are at the dawning of a new era of understanding ourselves and our universe.

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Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy

Bringing together leading activists and writers from the US and beyond, this book unmasks the covert and undemocratic world of corporate spin.

Wherever big business is threatened, spin doctors, lobbyists, think tanks and front groups are on hand to push the corporate interest, often at the public's expense.

The public relations industry is not just about celebrity gossip. The authors show how PR techniques are in use across a wide range of political fields, driven by corporate interests. They reveal the secrets of the PR trade including deception, the use of fake "institutes", spying and dirty tricks. The impact can be devastating—when the public is denied access to the truth, the results are rising inequality and environmental catastrophe.

The book exposes the misdeeds of famous companies including BP, Coca Cola, British Aerospace, Exxon and Monsanto. It also reveals startling new information about the covert funding of various apparently independent think tanks and institutes.

What can we do about it? The authors offer a guide to concrete campaigns that will help to roll back corporate power and show us how to raise awareness about resisting deceptive PR.

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An Hour to Kill, Karin Yapalater

Karin Yapalater's pulsating debut novel, An Hour to Kill, is an unforgettable psychosexual thriller set in the dark heart of New York City
When a series of brutal murders takes place in the desolate wintry landscape of Central Park, a pair of unlikely colleagues, New York City detectives James Gurson and Didi Kane, are sent to investigate. The assignment turns personal, however, when they discover the victims' deaths resonate within their own lives. The first victim, Charlene Leone -- found burned beyond recognition -- is a fellow officer, and Kane's ex-lover. The other, Orrin Gretz, is a prominent New York psychiatrist whose grisly death in a '57 Mercedes Gullwing with a .25 automatic at his side mirrors the suicide of Gurson's father.
A psychology buff and a rising star in the department, Gurson is trying to recover from a painful divorce and become a better parent to his young son. Kane, his beautiful partner -- well known for her high-octane obstinacy and her brilliance -- is barely coping with the circumstances of her former lover's brutal end when her grief is compounded by her own shocking implication in the murder. To solve the bizarre slayings the detectives must embark on an investigation that will take on eerie undertones, immersing them in a labyrinth of Freudian reverie, Jungian dreams, unconscious truths and conscious deceptions, visceral sex, and sadistic violence. Ultimately, they will transcend their professional partnership, becoming unconditional confidants in order to unveil the truth, and pull each other out from under their own personal wreckage.
Chilling, intricate, and provocative, An Hour to Kill brilliantly captures the disturbing flip side of psychoanalysis, while twisting unpredictably toward an explosive denouement that will stun readers everywhere.

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Insurgents, Terrorists, and Militias: The Warriors of Contemporary Combat

Since the end of the Cold War, conventional militaries and their political leaders have confronted a new, brutal type of warfare in which non-state armed groups use asymmetrical tactics to successfully fight larger, technologically superior forces. In order to prevent future bloodshed and political chaos, it is crucial to understand how these unconventional armed groups think and to adapt to their methods of combat.

Richard H. Shultz Jr. and Andrea J. Dew investigate the history and politics of modern asymmetrical warfare. By focusing on four specific hotbeds of instability-Somalia, Chechnya, Afghanistan, and Iraq-Shultz and Dew conduct a careful analysis of tribal culture and the value of clan associations. They examine why these "traditional" or "tribal" warriors fight, how they recruit, where they find sanctuary, and what is behind their strategy. Traveling across two centuries and several continents, Shultz and Dew examine the doctrinal, tactical, and strategic advantages and consider the historical, cultural, and anthropological factors behind the motivation and success of the warriors of contemporary combat.

In their provocative argument, Shultz and Dew propose that war in the post-Cold War era cannot be waged through traditional Western methods of combat, especially when friendly states and outside organizations like al-Qaeda serve as powerful allies to the enemy. Thoroughly researched and highly readable, Insurgents, Terrorists, and Militias examines how non-state armies fight, identifies the patterns and trends of their combat, and recommends how conventional militaries can defeat these irregular yet highly effective organizations.

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Representing Food and Meaning, Edible Ideologies

Contributors explore the relationship between food and the production of ideology.






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Adobe After Effects CS4 Classroom in a Book

Visual effects and motion graphics pros of all stripes - from broadcast professionals to VFX supervisors to Web designers who need to produce occasional video segments - will welcome the dramatically accelerated features provided in the brand-new After Effects CS4. This best-selling book has been revised to cover all that's new in this upgrade: the ability to import 3D layers from Photoshop; the Cartoon effect that converts live-action footage into stylized imagery; Adobe Device Central CS4, which lets you preview and test animations for mobile devices, and more. Designed around a single complex project that’s broken down into manageable lessons, this book-and-DVD package mimics a real-world workflow - but one that readers tackle at their own pace. The DVD contains all the lesson files and footage readers need to complete the lessons.

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1001 Ways To Save Money . . . and Still Have a Dazzling Wedding

The bestselling guide, updated with new websites and ideas Sharon Naylor believes that every bride deserves to have the wedding of her dreams. With this new edition of 1001 Ways to Save Money . . . and Still Have a Dazzling Wedding , she arms brides with more than 1,001 proven money-saving hints, tips, and strategies for creating a fabulous wedding without breaking the bank. Writing with verve and an infectious enthusiasm for all things bridal, Sharon walks readers through every wedding-related event-from announcing an engagement to planning a honeymoon to writing thank-you notes. She reveals where to cut corners and where not to, how to help families and bridal parties save money, where to find free assistance, and how brides can keep from feeling as if they're shortchanging their dreams just to save a few bucks. For this revised edition, the author has put together an up-to-the-minute list of Web addresses and contact information for the best on-line, print, and brick-and-mortar bridal sources.

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How To Read Body Language

« PowerPoint 2007 Just the Steps for Dummies

82 views
28 Jul 09 How To Read Body Language

If the eyes are the windows of the soul, then the body is the mirror of
our feelings. If we are feeling great it shows in how we hold and use our
body. Conversely, if we look at someone else's body we can often tell how
they are feeling by the signals their body is giving.
So when it comes to dating, using/reading body language signals is a great
tool. You can observe this by watching a couple flirting with each other.
In case you don;t think learning how to read and use body language is not
important, here are some statistics about the messages we receive from
someone we meet.
7% of the information we receive is from what they actually say.
38% of information we receive is from the tone, inflection and speed
of their voice.
A staggering 55% of the information we receive is from their
body language.
These non-verbal signals will help you in dealing with the person but stay
focussed on what the person is saying. If you focus too much on their body
language signals, you and/or the other person may feel uncomfortable.
It is useful to be able to read people's body language, but it is equally useful
to learn how to get your body to send the right signals and eliminate the
wrong signals. See below for some body language signals.
Be warned: body language is very much open to interpretation. Many
signals have different meanings depending on the person/situation. Keep this
mind when you assess a body language signal.

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Best iPhone Apps: The Guide for Discriminating Downloaders

If you want to load your iPhone or iPod Touch with some interesting apps, odds are you’ll be overwhelmed by the number of choices at Apple’s App Store–all 35,000 of them (and counting). What you need is a reliable guide to the best, most useful, and most entertaining iPhone apps, concisely cataloged and described. Well, look no further, because Best iPhone Apps is on its way!

Full of colorful and helpful illustrations, this one-of-a-kind catalog gives you the quick lowdown on each app, with brief tips on how to use it. No other guide can help you sort through the wealth of iPhone apps to find the true nuggets. Written by Missing Manual author and iWork specialist Josh Clark, Best iPhone Apps is the guide for discriminating downloaders.

Turn your outing—or anything you do—into a slideshow to share with others. Whrrl bundles photos and text messages into “stories.” Friends can add to the tale from their phones, too. Anything’s fair game: Your kid’s birthday, a paintball match, a night out, a conference, whatever. Take photos, post messages, and when you’re done, sign into whrrl.com to edit your story into a slideshow to share on the Web, on Facebook, or on Twitter.

Storytellers: Whrrl’s main screen shows a rundown of “featured stories”: a mix of slideshows posted by you and your friends, along with publicly shared slideshows selected for greatness by the Whrrl staff. Tap a story to see the slideshow, or start your own by tapping “Say where you are.” Announcing your location creates a new story where you post photos and messages.

Location, location, location: Stories are pegged to places. If other Whrrl-toting friends are in the same place, they can join the story and add their own photos and messages. You control who can see the story as it’s happening, changing the privacy settings anytime. You might share the story with more people, for example, after you get home and edit it into shape. The story ends when everyone leaves the location.

Feed me: Stories have two layouts, “feed view” and “story view.” Feed view shows the blow-by-blow events that construct the story, listing the messages, photos, arrivals, departures, and comments that float through the location as the story happens. In either view, visitors can add a comment by tapping the speech-bubble icon next to messages and photos. Tap a profile photo to see more about a person, including their stories.

Story view: This is the slideshow of the event. Photos and messages are each individual slides; the effect is like a silent movie where images and dialogue weave together. The front “card” shows who was there as well as visitor comments. When you’re done making the story, the slideshow remains on the Web, and you can edit it, share it, keep it private, or toss it out. (You have to sign into whrrl.com to edit or delete your stories)

Share with anyone: Friends, family, and coworkers don’t have to use Whrrl in order to see your adventures. Post stories on Facebook or Twitter while they’re in progress. (After a story is finished, you can still share it, but you have to do it from the website.) You can also have Whrrl create a photo album on Facebook for every story you create, copying your story photos automatically to your Facebook account.

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Final Cut Pro Portable Genius

This savvy Portable Guide shows you how to get the most from Final Cut Pro. You’ll find cool and useful tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that show you which editing technique is right for you, how to use Final Cut Pro as a sound and mixing tool, and the best ways to maximize the output of your final product.



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AdvancED Flex Application Development: Building Rich Media X

Many Flex books cover the basics—this book does something different, and goes far further. The authors, leading Flash platform developers at Almer/Blank, working with Adobe User Group communities, are the creators of the Rich Media Exchange (RMX), a social media network for Adobe developers. In covering just how the RMX was built, this book contains all the knowledge you need to build similar large-scale Rich Internet Applications with Adobe Flex.

From the inception of the idea through to deployment, the authors show the techniques needed to plan and build advanced applications. You’ll learn how to use forms, styles, validators, video, sound analysis, and framework caching, ensuring you make the most of the new features introduced in Flex 3. Powerful applications require solid back ends. This book shows how to hook up a Flex application to PHP back-end systems such as Drupal and OpenAds. You’ll learn how various parts of the RMX were built, including the blogs, event calendar, jobs board, and advertising system—elements that come together to really showcase the power of Flex. The RMX is built by Adobe Developers for Adobe Developers—a rewarding community relationship that guarantees results. The same spirit is carried into this book, with the authors wanting and helping to take you to the next level of Flash Platform application development.

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Flex 3 Cookbook: Code-Recipes, Tips, and Tricks for RIA Developers

The best way to show off a powerful new technology is to demonstrate real-world results with it, and that’s exactly what Adobe and O’Reilly have done with Flex 3.

Through it’s Flex Cookbook website, Adobe invited users of the Flex 3 beta to post their own solutions for working with this technology, using O’Reilly’s popular problem-solution-discussion format. Website monitors (and authors) Joshua Noble and Todd Anderson chose the most useful solutions for Flex 3 Cookbook.

This highly practical book contains more than 200 proven recipes for developing interactive Rich Internet Applications and Web 2.0 sites, including several contributed by Noble, Anderson, and other Flex experts. You’ll find everything from Flex basics and working with menus and controls, to methods for compiling, deploying, and configuring Flex applications.

Each recipe features a discussion of how and why it works, and many of them offer sample code that you can put to use immediately. Topics include:

* Menus and controls
* Containers and dialogues
* Working with Text
* List, tiles, trees, and repeaters
* DataGrid and Advanced DataGrid
* Renderers
* Images, videos, and sounds
* CSS and skinning
* Building components
* States and effects
* Collections, arrays, and DataProviders
* DataBinding
* Validation/formatters
* Charting and data visualization
* State management, SharedObjects and LocalConnection
* Working with services and ServerSide communication
* Working with XML
* Communicating with the browser
* Application development strategies
* Runtime and dynamic shared libraries and modules
* Working with Adobe AIR

Whether you’re a committed Flex developer, or still evaluating the technology, you’ll discover how to get quick results with Flex 3 using these these recipes. Now that Flex is an open source framework, the user community will continue to supply solutions to extend and improve the technology. This Cookbook offers you the cream of the crop.

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Learning Flex 3Getting up to Speed with Rich Internet Applications

How soon can you learn Adobe Flex 3? With this book’s unique hands-on approach, you will be able to tinker with examples right away, and create your own Rich Internet Applications with Flex within the first few chapters. As you progress, you learn how to build a layout, add interactivity, work with data, and deploy your applications to either the Web or the desktop.

Learning Flex 3 offers step-by-step instructions that are clear and concise, along with tips and tricks that author Alaric Cole has gathered after years of using Flex and teaching it to fellow developers at Yahoo! You’ll understand how Flex works, how to use the MXML markup language and work with ActionScript, how to deploy RIAs to the desktop using Adobe AIR, and much more.

Whether you’re a beginner, or an experienced web developer coming to Flex from another platform, Learning Flex 3 is the ideal way to learn how to:

* Set up your environment with FlexBuilder and Eclipse
* Create a new Flex project
* Use the different design views in Flex
* Write code with MXML
* Lay out your Flex application
* Embed images and graphics
* Build a user interface
* Add interactivity with ActionScript
* Handle user input
* Move, display, and collect data
* Add custom components with MXML
* Add sound effects, filters, and transitions
* Style your applications with CSS, skins, and themes
* Deploy applications to the Web, or to the desktop using Adobe AIR

Also included are brief explanations of objects, classes, components, properties, methods, types, and other Flex attributes. You will find that Learning Flex 3 is not only the most complete tutorial for Flex, it’s also the quickest way to get going with the latest version of this powerful framework.

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Foundation ActionScript 3.0 with Flash CS3 and Flex

If you want to create exciting dynamic web sites that will amaze your online audience, then the Flash platform is a great way to go, with it’s many features, including powerful graphical and sound and video capabilities. To really harness the power of Flash though, you need to make use of ActionScript to provide dynamic effects, enable user interaction, and manipulate data.

ActionScript 3.0, the latest version of the Flash Platform’s scripting language, offers a lot of new and powerful features. ActionScript is now a full-fledged programming language, with complete object-oriented capabilities, improved event handling, sound and video support, drawing capabilities, support for regular expressions, and much more.

Whether you are a Flash designer wishing to add to your skill set or an experienced ActionScript developer who wants to get up to speed with the latest version, you’ll find all you need to know in Foundation ActionScript 3.0 with Flash CS3 and Flex.

This book covers all the essential techniques from the ground up, allowing you to get up and running quickly and easily. Starting with the fundamentals, youll learn about using ActionScript objects, manipulating sound and video, and harnessing the power of regular expressions and XML.

The book concludes with two case studies to consolidate what you’ve learned and to introduce some more advanced techniques. This will give you a good grounding in the new and exciting world of ActionScript 3.0 and show you how it all fits together in larger applications, allowing you to go on and build your own professional sites.

The sensible layout of the book makes it easy to find information about specific techniques. It doesnt aim to be an exhaustive reference, but rather focuses on the essential skills that will enable you to get up and running quicker. With this book as your guide, youll be creating killer Flash applications before you know it.

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Foundation ActionScript for Flash 8

ActionScript is the native scripting language of Flash. ActionScript knowledge is essential within the world of Flash design and development, as Flash remains a leading tool for cutting-edge interactive design and development. ActionScript is what gives Flash its power, but with that power comes a certain level of complexity, which can be intimidating. This beginners book, significantly updated since the last edition, covers all of the basics of ActionScript using the latest version of Flash, Flash 8. The skills acquired by working through this book will enable you to move on to more advanced friends of ED books such as Foundation PHP 5 for Flash, Foundation ActionScript Animation or Foundation XML for Flash. This book contains all you need to understand and make use of ActionScript, and to have some fun while learning. The Foundation series teaching style is ideal if youre a non-programmer who wants to learn Flash programming quickly and thoroughly. The authors teach the basics, and provide you an all-around proficiency in ActionScript, as well as Flash components within Flash 8.

Youll gain the practical skills to build ActionScript based Flash projects, including making initial design decisions, structuring code, and testing. An ongoing case study means that by the end of the book, youll have constructed a cutting-edge Flash site to showcase your newly learned skills. Summary of Contents:

* Chapter 1 Interactive Flash
* Chapter 2 Making Plans
* Chapter 3 Movies That Remember
* Chapter 4 Movies That Decide for Themselves
* Chapter 5 More Power, Less Script
* Chapter 6 Movies That Remember How to Do Things
* Chapter 7 Objects and Classes
* Chapter 8 Objects on the Stage
* Chapter 9 Reusable Code and Realistic Movement
* Chapter 10 Games and Sprites
* Chapter 11 Drawing API
* Chapter 12 Adding Sound to Flash
* Chapter 13 Loading Dynamic Data with XML
* Chapter 14 Finishing the Futuremedia Case Study
* Chapter 15 Advanced ActionScript: Components and Classes


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SkillSoft ActionScript Sound and Video in Flash CS3

ActionScript, a scripting language used to manipulate objects and movies in Flash CS3, is at the heart of creating interactivity in your movies. Gaining a grasp of ActionScript is essential if you want to produce highly-interactive user experiences. This, coupled with an ability to integrate sound and video into Flash, will give your movies the edge. This course provides an introduction to using ActionScript 3.0 in Flash CS3. It also explains and demonstrates how to incorporate sound and video into your movies.

Target Audience
In-training or established IT professionals needing to learn how to use Flash without any experience with the specific product.

Lesson Objectives:

ActionScript, Sound, and Video in Flash CS3

# recognize the syntax rules in ActionScript 3.0
# distinguish between objects, classes, methods, and properties
# recognize how to use the Actions panel in Flash CS3
# recognize how to use common ActionScript actions in Flash CS3
# recognize how to use mouse event handlers in Flash CS3
# recognize how to use conditional statements in Flash CS3
# recognize how to download data from a URL in Flash CS3
# use basic ActionScript 3.0 actions in Flash CS3
# use mouse event handlers, in a given scenario, in Flash CS3
# use conditional statements, in a given scenario, in Flash CS3
# download data from a given URL in Flash CS3
# recognize how to add sound in Flash CS3
# recognize how to manipulate sound in Flash CS3
# recognize how to publish a document containing sound in Flash CS3
# recognize how to import and embed a video in Flash CS3
# recognize how to import an external video in Flash
# recognize how to modify an FLVPlayback component in Flash
# import and manipulate a sound file in Flash CS3, in a given scenario
# publish a given document containing sound in Flash CS3
# import and embed a given video clip in Flash CS3
# create a playback controller in a given scenario in Flash CS3

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The Essential Guide to Open Source Flash Development

* Explore the world of open source Flash and discover which tools are available.
* Learn how to identify which tool you need and how to best fit it into your workflow.
* Step-by-step walk-throughs guide you through development with the most popular open source Flash tools.
* Written by the project leads and open source Flash aficionados.

The Essential Guide to Open Source Flash Development is a practical development guide to creating Flash applications with open source Flash tools and workflows. You will walk away with an understanding of what tools will best suit your current situation, making your development easier and more productive, and with the knowledge of how to install and set up some of the best tools available, including the following:

* Papervision3D: to create 3D in Flash
* Red5: to stream video over the internet
* SWX: to build data-driven mashups and mobile apps
* Fuse: to make ActionScript animation a cinch
* Go: to build your own animation tools in ActionScript 3.0
* haXe: to create Flash files and more
* AMFPHP: to communicate between Flash and php

Open source Flash has been a revolution for Flash and has made a major impact on how people build Flash content. The open source tools available expand on Flash’s existing tool set, enabling you to perform such tasks as easily create full 3D in Flash or hook up to an open source video-streaming server. Many of these useful tools are powerful yet lack documentation. this book explains in step-by-step detail how to use the most popular open source Flash tools.

If you want to expand your Flash tool set and explore the open source Flash community, then this book is for you. If you already use some open source Flash tools, then you will find this book a useful documentation resource as well as an eye-opener to the other tools that are available.

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Creating Flash Widgets with Flash CS4 and ActionScript 3.0

Creating Flash Widgets with Flash CS4 and ActionScript 3.0 is an introduction to developing widgets for the Internet using the new features of Flash CS4 and ActionScript 3.0. Many social-networking sites, blogs, and personal home pages have adopted the use of widgets and Flash developers can create and distribute their own widgets for others to use. A step-by-step example demonstrates how to design and develop your own Flash widgets and integrate them with XML. In addition, publishing, promoting, and capitalizing on your Flash widgets is discussed.

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Pro PHP XML and Web Services

Pro PHP XML and Web Services is the authoritative guide to using the XML features of PHP 5 and PHP 6. No other book covers XML and Web Services in PHP as deeply as this title. The first four chapters introduce the core concepts of XML required for proficiency, and will bring you up to speed on the terminology and key concepts you need to proceed with the rest of the book. Next, the book explores utilizing XML and Web Services with PHP5. Topics include DOM, SimpleXML, SAX, xmlReader, XSLT, RDF, RSS, WDDX, XML-RPC, REST, SOAP, and UDDI.

Author Robert Richards, a major contributor to the PHP XML codebase, is a leading expert in the PHP community. In this book, Richards covers all topics in depth, blending theory with practical examples. Youll find case studies for the most popular web services like Amazon, Google, eBay, and Yahoo. The book also covers XML capabilities, demonstrated through informative examples, in the PEAR libraries.

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The Essential Guide to Flash CS4 AIR Development

* Embrace the Flash Platform and learn how to build desktop applications using the AIR SDK alongside Flash CS4.
* Understand and use the ActionScript 3.0 AIR APIs.
* Create applications that interact with any operating system to create, read, and write local files.
* Write applications that can run both online and offline, automatically checking for Internet connectivity.
* Build AIR applications that communicate with a local SQLite database.

We all know what a great tool Flash is for creating dynamic, engaging web content, and Adobe’s latest CS4 release just makes it even better. Among the great new features is the ability to take all the power of Flash for the Web and put in on the desktop using AIR. AIR capability is built right into the Flash CS4 IDE, which means you can start writing desktop applications right away.

This book not only covers the essentials of using Flash with AIR (and AIR with Flash), but also shows you how to extend application functionality in new ways. once you’ve got Flash on the desktop, you’re no longer constrained by the limitations of running inside a web browser. You’ll have access to the local desktop file system, and AIR adds SQLite functionality for native database support. And just as Flash animations have a consistent look and feel across browsers, AIR allows you to create applications that work consistently across operating systems—Mac OS X, Windows, and Linux.

For any Flash developer who wants to go from the Web to the desktop (and who doesn’t?), this book is required reading. It not only tells you how to do it, but is full of practical, easy-to-follow examples that will have you building desktop AIR applications with Flash in no time. Expanding your existing Flash skills with the Essential Guide to Flash CS4 AIR Development will make you an even more potent and indispensable force on any development team!

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Web 2.0 Architectures

Web 2.0 is more pervasive than ever, with business analysts and technologists struggling to comprehend the opportunity it represents. But what exactly is Web 2.0 — a marketing term or technical reality? This fascinating book finally puts substance behind the phenomenon by identifying the core patterns of Web 2.0, and by introducing an abstract model and reference architecture to help you take advantage of them. In Web 2.0 Architectures, authors Duane Nickull, Dion Hinchcliffe, and James Governor — who have 40 years of combined experience with technical specifications and industry trends — examine what makes successful Web 2.0 services such as Google AdSense, Flickr, BitTorrent, MySpace, Facebook, and Wikipedia tick. The result is a base of knowledge that developers, business people, futurists, and entrepreneurs can understand and use as a source of ideas and inspiration. This book reveals:

A Model for Web 2.0 — An in-depth look at how the classic Client-Server model has evolved into a more detailed Web 2.0 model. Web 2.0 Reference Architecture — A generic component view that helps decision-makers recognize basic patterns in existing Web 2.0 applications-patterns that can be repurposed for other commercial ventures. Specific Patterns of Web 2.0 — How Service Oriented Architecture (SOA), Software as a Service pattern (SaaS), Participation-Collaboration Pattern, AJAX, Mashups, Rich User Experience (a.k.a. RIA), Collaborative Tagging Systems (Folksonomy), and more can be used in your technology business.

In true Web 2.0 fashion, Nickull, Hinchcliffe, and Governor will present the reference architecture and patterns on their companion website so that people in the industry can augment it and continue the discussion.

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Easy PHP Websites with the Zend Framework

Combining over 300 pages of instruction with access to almost 5 hours of online video, Easy PHP Websites with the Zend Framework is the ultimate learning guide to building powerful websites with the world’s most popular Web development language.

Written by popular PHP author W. Jason Gilmore, you’ll master the Zend Framework by following along with the creation of a community website for video gamers. Among other topics, you’ll learn how to:

* Manage Web Forms: Create web forms, and validate user-provided data

* Send E-mails: Send unformatted and HTML e-mails through your website

* Create Community Features: Register users, manage logins, and recover forgotten passwords

* Extend Your Network: Integrate with popular online services such as Google Maps, Amazon Web Services, the Facebook Platform, and PayPal

All readers are provided with access to the EasyPHPWebsites.com website, including access to almost five hours of online video, direct communication with the author, forum access, and a regularly updated DRM-Free PDF!

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Bleachers, John Grisham

With Bleachers John Grisham departs again from the legal thriller to experiment with a character-driven tale of reunion, broken high school dreams, and missed chances. While the book falls short of the compelling storytelling that has made Grisham a bestselling author, it is nonetheless a diverting novella that succeeds as light fiction.
The story centers on the impending death of the Messina Spartans' football coach Eddie Rake. One of the most victorious coaches in high school football history, Rake is a man both loved and feared by his players and by a town that relishes his 13 state titles. The hero of the novel is Neely Crenshaw, a former Rake All-American whose NFL prospects ended abruptly after a cheap shot to the knees. Neely has returned home for the first time in years to join a nightly vigil for Rake at the Messina stadium. Having wandered through life with little focus since his college days, he struggles to reconcile his conflicted feelings towards his former coach, and he assays to rekindle love in the ex-girlfriend he abandoned long ago. For Messina and for Neely, the homecoming offers the prospect of building a life after Rake.

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Up and Running with Joomla, Second Edition

Need to launch a feature-rich website quickly where you have one or more people authoring the content? Want to use a powerful, robust, and scalable Content Management System (CMS) you can trust? This Short Cut will get you up and running with Joomla 1.5, a freely available open source CMS. Learn how to install, configure, customize, and extend your Joomla installation. Also learn the tricks of the trade in how to set up and manage both your content and your users. Joomla can be a challenge to understand at first, so drastically cut your “get up to speed” time by taking the Short Cut!

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Learning PHP, MySQL, and JavaScript: A Step-by-Step Guide to Creating Dynamic Websites

If you know HTML, this guide will have you building interactive websites quickly. You’ll learn how to create responsive, data-driven websites with PHP, MySQL, and JavaScript, regardless of whether you already know how to program. Discover how the powerful combination of PHP and MySQL provides an easy way to build modern websites complete with dynamic data and user interaction. You’ll also learn how to add JavaScript to create rich Internet applications and websites.

Learning PHP, MySQL, and JavaScript explains each technology separately, shows you how to combine them, and introduces valuable web programming concepts, including objects, XHTML, cookies, and session management. You’ll practice what you’ve learned with review questions in each chapter, and find a sample social networking platform built with the elements introduced in this book.

This book will help you:

* Understand PHP essentials and the basics of object-oriented programming
* Master MySQL, from database structure to complex queries
* Create web pages with PHP and MySQL by integrating forms and other HTML features
* Learn about JavaScript, from functions and event handling to accessing the Document Object Model
* Use libraries and packages, including the Smarty web template system, PEAR program repository, and the Yahoo! User Interface Library
* Make Ajax calls and turn your website into a highly dynamic environment
* Upload and manipulate files and images, validate user input, and secure your applications

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OpenSocial Network Programming

OpenSocial is a set of common application programming interfaces for Web-based social network applications. As the first book on OpenSocial, this valuable resource discusses the unique area of social networking and the needs and different attributes of social network applications. Youll get step-by-step instructions for creating OpenSocial applications for multiple platforms and explore application development and deployment using integration technologies like the new Sun Zembly Platform. Plus, youll examine newer technologies like the Sun Platform that allows even non-programmers the ability to mash up applications.

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Turning Lead into Gold: The Demystification of Outsourcing, Peter Bendor-Samuel

Outsourcing has unparalleled power to generate value and wealth for those who learn to apply its principles effectively. Yet, the pitfalls are many and deep for those who outsource without first taking the time to understand its underlying principles. Shrouded in mystery, outsourcing has been a source of confusion and frustration for many executives. Now for the first time, the principles of outsourcing have been clearly explained and illustrated in Turning Lead into Gold. Peter Bendor-Samuel, a world-renowned outsourcing authority, shares his insights on how and why outsourcing works, and how it can work for your organization. He presents documented evidence of success with examples from the real-life experience of major corporations, including EDS, IBM, AT&T, British Petroleum, Pricewaterhouse Coopers, J.P. Morgan & Co., Andersen Consulting, and JCPenney, among others.

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The Rules of Risk: A Guide for Investors, Ron S. Dembo, Andrew Freeman

"A powerhouse in the understanding of risk. With their ingenious blend of psychology and rigorous quantitative analysis, the authors have created an authoritative and innovative handbook of risk management that is essential for both practitioners and theoreticians."——Peter L. Bernstein, Author, Against the Gods, Capital Ideas, and The Power of Gold

"This excellent and readable book provides an innovative approach to choosing actions when the outcomes are uncertain. Anyone with an interest in improving their decision-making skills would benefit from reading this. Anyone with a professional interest in risk management must read it."——Stephen A. Ross, Fisher Black Visiting Professor of Finance, Massachusetts Institute of Technology; Sloan School of Management, Sterling Professor of Economics and Finance, Yale University

"Ron Dembo and Andrew Freeman have done an excellent job of describing how to think about and measure risk. This will become required reading for businesses and personal investment executives."——Ned C. Lautenbach, Senior Vice President and Group Executive, IBM

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Breakthrough: How Great Companies Set Outrageous Objectives and Achieve Them

"Teams that embrace bold goals and breakthrough strategies can accomplish remarkable results. This book will be invaluable to anyone embarking on that path."
– Bart Butzer
Executive Vice President, Target Corporation

"Yellow’s continued industry leadership will result in large part from embracing Bill Davidson’s philosophy and approach."
– Bill Zollars
CEO, Yellow Corporation

"Strategic change is a high-risk, high-return proposition. Davidson’s framework provides a sure, firm foundation for success."
– Roger MacFarlane
CEO, UTi Worldwide

"This is a serious piece of work which should be required reading for all business leaders. If you plan on remaining or becoming number one in your industry, have your top management team read this right away."
– Bob Herson
CEO, Executive Focus International, Inc.

"I could not put it down–stunning insights into corporate strategy and tactics."
– Randall Lunn
General Partner, Palomar Ventures

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ASP.NET 3.5 CMS Development

Build, Manage, and Extend your own Content Management System
• Create your own Content Management System with the understanding needed to expand it and add new functionality as your needs grow
• Learn to build a fully functional application with very little code and set up users and groups within your application
• Manage the layout of your site using Master Pages, Content Placeholders, Themes, Regions, and Zones
• A step-by-step guide with plenty of code snippets and screen images

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Beginning Ruby: From Novice to Professional, Second Edition

Based on the best-selling first edition, Beginning Ruby: From Novice to Professional, Second Edition is the leading guide for every type of reader who wants to learn Ruby from the ground up.
The new edition of this book provides the same excellent introduction to Ruby as the first edition plus updates for the newest version of Ruby, including the addition of the Sinatra and Ramaze web application frameworks and a chapter on GUI development so developers can take advantage of these new trends.
Beginning Ruby starts by explaining the principles behind object-oriented programming and within a few chapters builds toward creating a full Ruby application. By the end of the book, in addition to in-depth knowledge of Ruby, you’ll also have basic understanding of many ancillary technologies such as SQL, XML, web frameworks, and networking.
• Introduces readers to the Ruby programming language
• Takes readers from basic programming skills to web development with topics like Ruby-based frameworks and GUI programming
• Covers many ancillary technologies in order to provide a broader picture (e.g., databases, XML, network daemons)

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Drupal 6 Content Administration

Maintain, add to, and edit content of your Drupal site with ease
• Keep your Drupal site up to date: easily edit, add to, and maintain your site’s content, even if you’ve never used Drupal before!
• Covers the full range of content that you might want on your site: richly formatted text, images, videos, as well as blog posts, calendar events, and more
• Get to grips with managing users, slaying spam, and other activities that will help you maintain a content-rich site
• Concise, targeted information with easy-to-follow hands-on examples

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Zen Cart: E-commerce Application Development: A step-by-step developer’s guide

Zen Cart is a popular open-source PHP/MySQL-based e-commerce solution available under GPL that is designed to put the merchants’ and shoppers’ requirements first. Not only does Zen Cart offer a very long list of features, but the system is designed with both store owners and web developers in mind. There’s no sacrifice of usability or power.
This easy-to-follow book will teach you how to install, configure, and customize a Zen Cart shop and use its promotion and public-relations tools to attract customers to the shop. It will also teach you to customize the look and feel of the Zen Cart shop by localizing and customizing templates. With this excellent tutorial, you will be able to extend and tweak the Zen Cart store.
What you will learn from this book?
Install and configure your Zen Cart shop
Manage, import, and export products in bulk
Configure zones, currencies, payment processors, and shipping modules
Use discounts, salemaker, cross-sell and up-sell to promote products
Use gift certificates, discount coupons, and newsletters to attract customers
Localize your shop by translating and adding new language and locales
Create or customize templates for your shop
Migrate products and customers from osCommerce to Zen Cart
Integrate Zen Cart shop with other CMSs like e107, xoops, gallery2, WordPress, phpBB, etc.

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Hacking Exposed Web 2.0: Web 2.0 Security Secrets and Solutions

“This book concisely identifies the types of attacks which are faced
daily by Web 2.0 sites, and the authors give solid, practical advice on
how to identify and mitigate these threats.” –Max Kelly, CISSP, CIPP,
CFCE, Senior Director of Security, Facebook Protect your Web 2.0
architecture against the latest wave of cybercrime using expert tactics
from Internet security professionals. Hacking Exposed Web 2.0 shows how
hackers perform reconnaissance, choose their entry point, and attack Web
2.0-based services, and reveals detailed countermeasures and defense
techniques. You’ll learn how to avoid injection and buffer overflow
attacks, fix browser and plug-in flaws, and secure AJAX, Flash, and
XML-driven applications. Real-world case studies illustrate social
networking site weaknesses, cross-site attack methods, migration
vulnerabilities, and IE7 shortcomings.
- Plug security holes in Web 2.0 implementations the proven Hacking
Exposed way
- Learn how hackers target and abuse vulnerable Web 2.0 applications,
browsers, plug-ins, online databases, user inputs, and HTML forms
- Prevent Web 2.0-based SQL, XPath, XQuery, LDAP, and command
injection attacks
- Circumvent XXE, directory traversal, and buffer overflow exploits
- Learn XSS and Cross-Site Request Forgery methods attackers use to
bypass browser security controls
- Fix vulnerabilities in Outlook Express and Acrobat Reader add-ons
- Use input validators and XML classes to reinforce ASP and .NET
security
- Eliminate unintentional exposures in ASP.NET AJAX (Atlas), Direct
Web Remoting, Sajax, and GWT Web applications
- Mitigate ActiveX security exposures using SiteLock, code signing,
and secure controls
- Find and fix Adobe Flash vulnerabilities and DNS rebinding attacks

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Twitter Tips, Tricks, and Tweets

If you’re one of the millions of users joining Twitter to connect to friends, family, and interest groups; or to follow the conversation and find out what’s happening beyond your doorstep, then this full color, 288 page book is for you. Coverage on how to establish a Twitter account, tweet from mobile devices, search for people and interests, and add Twitter to your blog is approached in a user-friendly manner. You can apply the tips and tricks found in this book and discover why Twitter is so hot. Social networking is expanding and becoming more and more integrated into people’s daily lives; this book explores all the features of Twitter so that you can join the conversation and discover what all the buzz is about.

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Web Form Design: Filling in the Blanks

Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field’s leading designers to show you everything you need to know about designing effective and engaging web forms.


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Go Google: 20 Ways to Reach More Customers and Build Revenue, with Google Business Tools (Paperback)

Google is not only the search engine of choice for millions of users, it
is an immensely powerful tool for savvy businesspeople who know how to
use its advanced features. Go Google is a comprehensive guide to
everything readers need to know about Google’s myriad applications,
including Google Apps, Google Docs and Spreadsheets, Google SMS, Google
Base, and other services that will help businesses get organized — and
get noticed. Companies will learn how to get their message heard and
take their marketing to a new level by:
* Creating and strengthening their business websites with Google Page
Creator, Google Analytics, and Google Checkout.
* Improving communication with clients and co-workers using Google Talk,
Google SMS, and Google Groups.
* Marketing themselves to prospective customers using Google AdWords,
AdSense, and Google directory placement.
* Improving their visibility by creating business blogs with Blogger.
Complete with information on research tools like Google Local, Google
News, and Google Alerts, this is the ultimate guide for businesses of
every size.


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The Well-Grounded Rubyist

The Well-Grounded Rubyist takes you from interested novice to proficient practitioner. It’s a beautifully written tutorial that begins with the basic steps to get your first Ruby program up and running and goes on to explore sophisticated topics like callable objects, reflection, and threading. Whether the topic is simple or tough, the book’s easy-to-follow examples and explanations will give you immediate confidence as you build your Ruby programming skills.
The Well-Grounded Rubyist is a thoroughly revised and updated edition of the best-selling Ruby for Rails. In this new book, expert author David A. Black moves beyond Rails and presents a broader view of Ruby. It covers Ruby 1.9, and keeps the same sharp focus and clear writing that made Ruby for Rails stand out.
Starting with the basics, The Well-Grounded Rubyist explains Ruby objects and their interactions from the ground up. In the middle chapters, the book turns to an examination of Ruby’s built-in, core classes, showing the reader how to manipulate strings, numbers, arrays, ranges, hashes, sets, and more. Regular expressions get attention, as do file and other I/O operations.
Along the way, the reader is introduced to numerous tools included in the standard Ruby distribution–tools like the task manager Rake and the interactive Ruby console-based interpreter Irb–that facilitate Ruby development and make it an integrated and pleasant experience.
The book encompasses advanced topics, like the design of Ruby’s class and module system, and the use of Ruby threads, taking even the new Rubyist deep into the language and giving every reader the foundations necessary to use, explore, and enjoy this unusually popular and versatile language.


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Ruby on Rails Bible

Thanks to the explosive growth in popularity of the Rails framework, the equally popular Ruby programming language now has a great place to hang its hat. The powerful combination of the two provides the perfect toolset to create Web applications that feature concise code, clean syntax, and easy maintenance. This must-have book is your best guide on how to jump on the RoR bandwagon—from the basics of Ruby programming to advanced techniques for experienced Rails developers.


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Ruby in Practice

Ruby in Practice increases your productivity by showing you specific Ruby techniques you can use in your projects. The book offers detailed strategies for using Ruby in a large-scale environment. You’ll see concrete examples of integration, messaging, web development, and databases, all presented in a clear Problem/Solution format. This book won’t help you push your deadline back, but it will help you get the job done in less time.
Above all, Ruby in Practice is a practical book for developers who want an in depth understanding of the Ruby language and its toolset. The book is divided into three major parts.
The first part concentrates on issues that developers face both from within their organizations and from their peers. The authors weigh the costs and benefits of using Ruby in enterprise development projects, the over-riding theme being that every developer should always aim to use the right tool for any particular job. The authors then examine the pros and cons of developing with Ruby, and where appropriate, compare Ruby to other languages, both conceptually and in code.
The second part discusses techniques for communication and integration of systems. The authors describe how libraries and techniques are used to facilitate messaging, web development and communication automation. They also focus on how the strategies in the first section can be used with these libraries to make development more flexible and efficient.
The last part shows how to manage data and integrate with existing data using Ruby. The authors describe techniques for using existing Ruby libraries that either replace popular Java libraries or can interface with existing data in a different way. They go on to show you how strategies covered in the first section can be used to enable Ruby to interact with existing assets or to build new data systems.


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Ruby on Rails for Microsoft Developers

This definitive guide examines how to take advantage of the new Agile methodologies offered when using Ruby on Rails (RoR). You’ll quickly grasp the RoR methodology by focusing on the RoR development from the point of view of the beginner- to intermediate-level Microsoft developer. Plus, you’ll get a reliable roadmap for migrating your applications, skill set, and development processes to the newer, more agile programming platform that RoR offers.



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Beginning iPhone 3 Development: Exploring the iPhone SDK

Are you a programmer looking for a new challenge? Does the thought of building your very own iPhone app make your heart race and your pulse quicken? If so, Beginning iPhone 3 Development: Exploring the iPhone SDK is just the book for you. Updated and revised for iPhone SDK 3, many of the discussions in the original book have been clarified to make some of the more complex topics easier to understand. In addition, all of the projects have been rebuilt from scratch using the SDK 3 templates.



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Cracking Drupal: A Drop in the Bucket

The first book to reveal the vulnerabilities and security issues that exist in the sites that have been built with Drupaland how to prevent them from continuing Drupal is an open source framework and content management system that allows users to create and organize content, customize presentation, automate tasks, and manage site visitors and contributors. Authored by a Drupal expert, this is the first book to reveal the vulnerabilities and security issues that exist in the sites that have been built with Drupaland how to prevent them from continuing. The main goal of this guide is to explain how to write code that avoids an attack in the Drupal environment, while also addressing how to proceed if vulnerability has been spotted and then regain control of security.

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Xcode 3 Unleashed

Apple’s new Xcode 3 is the most powerful Mac development suite ever created. In Xcode 3 Unleashed, renowned Mac developer Fritz Anderson has written the definitive guide to making the most of Xcode 3 to build any Macintosh or iPhone application.
Anderson leads you through a simple project that covers the entire Xcode 3.x development lifecycle. You’ll walk through building and debugging command-line tools, creating Mac OS X user interfaces, modeling data, localizing languages, compiling applications, and much more. Along the way, he introduces each of Apple’s remarkable development tools from the latest version of Interface Builder to Instruments—a powerful new tool for analyzing and optimizing your code.


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