How is your website doing on the search engines? Need a little help? Well, you’re holding the right book in your hands. This book will walk you through the steps to achieve a targeted, compelling presence on the major search engines. There are no secrets or tricks here, just down-to-earth, real-world advice and a clear program to get you where you want to be. And, with luck, you’ll even have a little fun
along the way!
Who could be a more perfect target audience than someone who is already looking for your company, your product or service, or just the sort of information you’ve got on your website? The trick, of course, is to figure out who those people are, develop an extremely targeted message for them, and put it where they will notice it. Search Engine Optimization (SEO) encompasses a wide variety of tasks that improve a website’s presence on search engines. Maybe you’ve heard a few SEO catch-phrases—meta tags, keyword density, or PageRank—but you don’t know exactly how to tie them all together into a meaningful package. That’s where this book comes in!
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