The Rules of Risk: A Guide for Investors, Ron S. Dembo, Andrew Freeman

"A powerhouse in the understanding of risk. With their ingenious blend of psychology and rigorous quantitative analysis, the authors have created an authoritative and innovative handbook of risk management that is essential for both practitioners and theoreticians."——Peter L. Bernstein, Author, Against the Gods, Capital Ideas, and The Power of Gold

"This excellent and readable book provides an innovative approach to choosing actions when the outcomes are uncertain. Anyone with an interest in improving their decision-making skills would benefit from reading this. Anyone with a professional interest in risk management must read it."——Stephen A. Ross, Fisher Black Visiting Professor of Finance, Massachusetts Institute of Technology; Sloan School of Management, Sterling Professor of Economics and Finance, Yale University

"Ron Dembo and Andrew Freeman have done an excellent job of describing how to think about and measure risk. This will become required reading for businesses and personal investment executives."——Ned C. Lautenbach, Senior Vice President and Group Executive, IBM

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